G-Star RAW has become the latest in a line of brands to take a new unit in the recently refurbished Sheffield supermall Meadowhall.
The denim-focused casual wear brand has signed for a 2,500 sq ft flagship store at the centre, which will open in October.
A new concept designed by an in-house team, the store will house the brand’s men’s and women’s fashion and accessories collections as well as provide a “unique showcase” of its most sustainable denim collection.
“G-Star RAW is excited to be opening a new retail space in Meadowhall. It will be a showcase of G-Star RAW’s latest store design concept and will have a strong focus on both menswear and womenswear,” said the brand’s head of marketing UK and Nordic Emma McKeever.
Some 34 new brands have signed up for stores in British Land-owned Meadowhall since it embarked on its £60m refurbishment including Godiva, Flannels, Neal’s Yard and Diesel.
“G-Star joins a strong line-up of exceptional brands and adds to the centre’s high quality retail offer. The transformation of Meadowhall has cemented its position as one of the leading retail and leisure destinations in the UK and the first choice for consumers in the region,” said British Land asset manager Richard Crowther.