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Guess appoints new CFO in finance department shake up

Tom Bottomley
03 May 2023

Los Angeles-based fashion brand Guess has appointed Markus Neubrand as its new Chief Financial Officer, effective as of 1 August 2023.

He will succeed Interim CFO Dennis Secor, who will remain with Guess as Executive Vice President - through to 31 March 2024 - to support a smooth transition.

Neubrand brings two decades of finance and operations experience in the fashion industry to Guess. He currently serves as Group Chief Financial Officer of luxury fashion brand MCM Worldwide, a role he has held since January 2021.

Previously, he spent 17 years at Hugo Boss in roles including Managing Director Scandinavia and Group Director Financial Planning at the headquarters in Germany, culminating with his role as Chief Operating Officer and Chief Financial Officer of Hugo Boss Americas from 2014 to 2020.

Additionally, Fabrice Benarouche has been promoted to Guess Senior Vice President Finance, Investor Relations and Chief Accounting Officer, effective immediately.

Carlos Alberini, CEO of Guess, said: “After a rigorous search process, we are thrilled to welcome Markus as our company’s next Chief Financial Officer. Markus is an accomplished finance and operating executive who also brings deep apparel industry experience and strong leadership, operational and strategy skills.

“We look forward to partnering with him as our team continues to execute our business plan and build on the momentum we have generated from our transformation strategy and the elevation of our brands.

“We are also pleased to recognise Fabrice’s contributions to Guess with his promotion and expanded responsibilities.”


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