Peloton is an American exercise equipment and media company based in New York City.
Peloton's main products are Internet-connected stationary bicycles and treadmills that enable monthly subscribers to remotely participate in classes via streaming media.
Peloton often collaborates with other fitness apparel companies like Adidas. In 2021 it launched a new line entirely made from its own private label.
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Peloton handles PR internally for most projects.