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New fashion brands expected to join Covent Garden in 2022

Sophie Smith
11 January 2022

Covent Garden in London is set to welcome a number of new openings in 2022, with new global fashion, jewellery and fitness brands expected in the next few months.

US fashion brand Reformation will open on King Street, along with Rails on Floral Street, joining brands including GANNI, American Vintage and Paul Smith.

Fitness brand Peloton is also expected to open its first European flagship on Floral Street, which will offer a retail space for shoppers and host live classes.


Italian fashion brand Empresa plans to launch its first London outpost on Henrietta Street later this year.

Adding to Covent Garden's luxury jewellery retailers, Tag Heuer is opening on James Street, while contemporary jewellery retailer e&e will open in the Market Building.

These aforementioned upcoming stores follow the recent opening of beauty brand Glossier, which opened its first European flagship store on Covent Garden’s King Street in early December, following the success of its 2020 pop-up.

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