Founded by Sir Paul Smith in 1970, the eponymous brand began with a single shop in Nottingham, England.
Smith's unique blend of traditional British tailoring and irreverent colour palettes quickly gained attention, reshaping menswear aesthetics. The '70s and '80s saw the brand's expansion and influence, as Smith introduced his "classics with a twist" philosophy. Iconic features like colourful stripes became synonymous with the brand.
Paul Smith's playful approach to design and commitment to quality attracted a global following. The brand has since diversified into women's wear, accessories, and homeware, maintaining its status as a quintessential British fashion icon.
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