Founded in 1999, Myla is a London-based premium lingerie company. In 2005, the company was sold to investors and, in 2018, it returned to the market with a new CEO, Garry Hogarth, who is the former CEO of Agent Provocateur. Myla is a brand known for its focus on designs that offer elegant, wearable, lingerie and nightwear, only by using high quality fabrics.