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Launched by Osman Yousefzada in 2008, Osman is a luxury womenswear fashion label, famous for its exemplary cutting. The clothes’ silhouettes are big on sculptural and architectural details and the passion for tailoring led Osman to the launch of The Perfect Five capsule which consists of five pairs of pants, five tops, five coats and five knits.

He was nominated for the Designs of the Year Award at the Design Museum in 2008 and shortlisted for the Frieze Art Award in 2014. In April 2018 the brand opened a new concept store in Fitzrovia.

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