Founded by Amy Smilovic in 1997, TIBI is an American fashion company producing four ready-to-wear collections a year as well as accessories. In 2010, Smiltovic relaunched the brand and created a new line called 4Collective, which comprised a compilation of bestselling Tibi dresses that were not going to be part of the new brand.
The label’s new aesthetic includes a balance of minimalism and maximalism, pastel colours and neutrals. In 2016, the brand generated more than £34 million in revenue, which was a 103% increase from the 2010 relaunch.
