Originally situated in Manchester's super-trendy Northern Quarter and London's fashionable Soho, Oi Polloi is a prime example of current street trend.

With its stated mission to provide its customers with the antidote for stale and uninspired menswear, the stores feature hand-picked products and collections from brands like Adidas, New Balance, Ralph Lauren and The North Face.

JD Sports acquired Oi Polloi in May 2021 under its former chairman and CEO Peter Cowgill, who left his position at the retailer a year later in May 2022. The company closed its retail location in 2023.

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