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Description:

Founded by Nitin Passi in 2009, Missguided is a UK-based online fashion retailer aimed at 16-35 year old women.

It is one of a number of fast-fashion online retailers to emerge from the Manchester and Lancashire area, which also includes Boohoo and Miss Pap. In 2022, Missguided was purchased by Frasers Group.

In October 2023, Chinese-founded fast-fashion giant Shein made its first acquisition in the UK, buying Missguided for an undisclosed amount.

For more news about Missguided, see our related stories below company information.

Company Information
Segments / Shopping Categories:
Womenswear; Footwear; Accessories; Bags; Lingerie; Jewellery; Beauty; Activewear; Beachwear; Swimwear
Company Size (No. of Employees):
200
Parent Company/Key Investors:
Shein
Payment Methods:
Debit card; Credit card; American Express; PayPal; Klarna; Clearpay
Delivery Options:
Standard delivery; Next Day delivery; Click and Collect; Saturday delivery; Sunday delivery
Number of Countries Shipped To:
170
Key Countries Shipped To:
UK; USA; Canada; Australia; China; UAE; Germany; France
CONTACT INFORMATION
Head Office Address:
65 St Edmunds Church Street Salisbury, Wiltshire SP1 1EF
KEY EXECUTIVES:
Chairman:
Donald Tang
Chief Executive:
Nitin Passi
Social Media:
Twitter:
View Twitter
Instagram:
View Instagram
Facebook:
View Facebook
Linked-in:
View Linked-in
Youtube:
View Youtube
Apple App Store:
View on App Store
Google Play Store:
View on Google Play
Student Discount:
Missguided offer 10% student discount with Student Beans
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