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Abercrombie & Fitch is an American multinational retail store that focuses on casual menswear, womenswear, kidswear and accessories.

In 2017, the company began remodeling stores in selected locations into a new prototype design. The design features a complete revamp of the store entrance including removing the gender-specific sides of the store and majority of the interior walls.

The brand currently operates 3 stores in the UK, as well as its divisions Hollister Co., and Gilly Hicks.

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