Hollister to open in intu Watford's new extension this summer

Abercrombie & Fitch Co.’s sister brand Hollister will open its latest UK store this summer at the newly-launched £180m expansion of intu Watford. The new store will showcase Hollister’s line of California-inspired casual wear alongside items from its lingerie and loungewear brand, Gilly Hicks.

intu Watford’s 400,000 sq ft expansion launched at the end of last year and a number of brands have now opened there to capitalise on the shopping destination’s growing appeal among its affluent catchment population from across London and the home counties.

Rebecca Ryman, regional managing director at intu, said: “Retailers are continuing to take space in thriving shopping and leisure destinations like intu Watford where they know they can flourish. We’re investing millions to expand an already very popular shopping centre and this is creating more compelling experiences for our customers and new opportunities for brands like Hollister who are taking space here.”

Hollister’s sister brand Abercrombie & Fitch launched only its second UK location at intu Trafford Centre last year.