American lifestyle brand Abercrombie & Fitch has today opened a new store at Westfield London, making it 13 new store openings across its brands in the EMEA region this year.
The new store also, which includes abercrombie kids, means all of Abercrombie & Fitch Co.’s brands will be represented at Westfield London. A new Hollister store, which includes Gilly Hicks, opened at the shopping destination in July 2019.
Abercrombie & Fitch Co. has also announced that its Savile Row space, currently occupied by abercrombie kids, will be repurposed as the global company’s EMEA Head Office, allowing more room for its expanded team in the region.
The abercrombie kids store will be relocated to a carveout location in the nearby A&F Burlington Gardens store. The transition will begin in early 2020, and is expected to be completed by summer 2020.
Fran Horowitz, CEO of Abercrombie & Fitch Co. said: “These exciting new stores and changes reflect our commitment to global growth as we continue to adapt our playbooks for European markets.
“With our growing team in the region, we’re getting closer to our local consumer, and both the Burlington Gardens and Westfield London locations will be an opportunity to bring relevant products and experiences to both our adult and kids customers.”
Keith Mabbett, director of leasing for Unibail-Rodamco-Westfield commented: “Westfield London is pleased to be the only location in London where customers can shop all of Abercrombie & Fitch Co.’s brands.”
The 13 new stores opened in the EMEA region this year include the company’s first mall-based A&F store in France, at Westfield’s Parly 2 mall, which opened in October 2019, and in November 2019 its first mall-based standalone abercrombie kids store in Europe, located at Plaza Norte 2 in Madrid.