In 1993 Oscar Pinto founded Hervia, a trailblazing concept that was the first to stock debut collections from the late Alexander McQueen, as well as Helmut Lang and Hussein Chalayan.

Hervia aims to capture the best of fashion design. Hervia's online store allows users the chance to browse the wide selection of products on offer from modern designer brands like Comme Des Garçons, Maison Margiela and John Paul Gaultier.

In 2022, Hervia was acquired by growth investor Rami Cassis of Parabellum Investments, who intends to use the business as a platform to create a British fashion group.

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