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Hervia reopens Manchester flagship store and HQ following Rami Cassis investment

Chloe Burney
27 February 2023

Following its acquisition by investor Rami Cassis in mid 2022, Manchester-based fashion retailer Hervia has reopened its new HQ and flagship store.

The Hervia Bazaar store quickly became a landmark in Manchester when it first opened in 1993, and the reopening comes just in time for the brand to celebrate its 30th anniversary. The independent fashion retailer stocks the likes of Rick Owens, Yohji Yamamoto, Comme des Garçons, Y-3, and Maison Margiela.

In the 1990s, Hervia made its name because of its popularity amongst The Haçienda nightclub-goers and celebrities. Since then, it has become a global success story, with more than 80% of its sales now coming from outside of the UK, particularly in Asia.

The reopening follows a development project to bring together Hervia’s head office, e-commerce operations, and stock holdings under one roof alongside its gallery style retail space. Housed in a Grade 2-listed former banking hall, the 4,000-square-foot HQ and store provides ample space for customers to shop.


Visitors will be welcomed by the building’s original bronze doorway, with full-height glazed store windows. The store and HQ uniquely blends an intimate and high-end luxury retail experience.

Since its acquisition in May last year, Rami Cassis, CEO of Parabellum Investments, has worked with Hervia’s Founder, Oscar Pinto-Hervia, to accelerate the growth of the company. The pair are also looking into expanding into childrenswear.

Read's interview with Rami Cassis, founder of Parabellum Investments and chairman of Hervia.

Oscar Pinto-Hervia commented: "This reopening is momentous for Hervia. This is the first phase in a plan to build the brand into something truly incredible. It is particularly exciting to be holding this reopening in our 30th year of business. I am looking forward to continuing to work at the heart of the Manchester fashion community for another thirty years.


"Having Rami on board has allowed us to be even more ambitious with our strategy, and, with his expertise, lay the groundwork for the expansion of Hervia well into the future."

Rami Cassis is an international investor who acquires businesses to supercharge their growth and drive their expansion. Cassis established his family office in 2012, expanding into engineering, consulting, and fintech.

Rami Cassis, the principal investor at Hervia, added: "The reopening of Hervia’s flagship store is a really exciting moment in our plan for the brand’s growth. Hervia and Oscar have a proven track record of providing a platform for emerging designers, both British and international. We want to keep that at the core of Hervia while we evolve the business.

"The future of Hervia is all about investing in the business from top to bottom, fine-tuning the best customer experience, and expanding into untapped markets at home and abroad."

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