In 2001, Tesco launched its own brand of clothing, called F&F, short for Florence & Fred. The brand offers affordable own brand menswear, womenswear, kidswear, footwear and accessories in 526 stores around the UK.
After August 2018, F&F had no online UK platform until it partnered with Next PLC in 2019, which now hosts its online presence. Tesco launched a scaled down F&F on Tesco.com soon after.
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