Founded by Yvon Chouinard in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing.

The first store opened in 1973 in Ventura, selling bespoke mountain climbing gear before expanding its production line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags and backpacks today.

In an effort to be a sustainable company, Patagonia introduced the ‘Worn Wear’ concept in 2017 allowing customers to return particular Patagonia items in good condition in exchange for new merchandise credit.

In 2022, Founder Yvon Chouinard announced that all the company’s profits will go into saving the planet. Chouinard is giving the entire company to a trust and nonprofit, designed to filter all of the company’s profits into efforts to save the planet.

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