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Patagonia names new EMEA Marketing Director

Sophie Smith
09 May 2022

Patagonia, the California-based outdoor apparel manufacturer, has hired Tyler LaMotte as its new Marketing Director for EMEA.

With over 20 years of experience in the outdoor industry, LaMotte will oversee the marketing strategy for the brand and be responsible for building communities through outdoor sports and environmental activism.

The appointment will mark LaMotte’s return to Patagonia, with him previously working as Global Business Unit Director for snowsports, performance baselayer, trail running and accessories.

LaMotte has also held senior marketing positions at companies including Adidas, Keen, Salomon and Apple.

Matthijs Visch, General Manager EMEA at Patagonia, said: “Tyler has a proven track record of delivering transformational business initiatives for globally influential brands. Added to this, he is a committed advocate for environmental causes and a lifelong outdoor enthusiast, grounded in collaboration, inclusivity, authenticity and responsibility."

Tyler LaMotte, newly appointed Marketing Director of Patagonia, said: “I am beyond excited to be joining the Patagonia EMEA team and to be returning to the brand, in this capacity, at such a critical time for the planet. I am looking forward to collaborating with the talented EMEA team to elevate the Patagonia brand and mission, across the region and beyond.”

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