MR PORTER launches "Go Out" collection with October profits going to charity
MR PORTER has today launched a curated collection from the “world’s best” outdoor and lifestyle brands called ‘Go Out’, with all profits from sales between 11-31 October going to the retailer’s Health in Mind Fund, powered by the Movember charity.
The Go Out collection showcases more than 350 products from 31 brands such as The North Face, Patagonia, Snow Peak, Aztech Mountain and Heimplanet, including eight new brands such as Klättermusen, Helinox, Norbit by Hiroshi Nozawa and Epperson Mountaineering, and 39 pieces from the collection are fully exclusive to MR PORTER.
A #MRPORTERGoOut campaign also ran over the weekend to celebrate World Mental Health Day on 10 October, encouraging people to meet up with friends or family for an activity to “breathe in the joys of the great outdoors”.
People are encouraged to donate what they can to the MR PORTER Health In Mind Fund powered by Movember, now celebrating its second anniversary, as a way to support the charity’s work and initiatives on men’s mental and physical health.
Fiona Firth, Managing Director of MR PORTER, said: “Go Out couldn’t be more pertinent for this year’s campaign. We are celebrating the great outdoors and the power of friendship that many of us longed for in recent times and came to appreciate so much more. Our aim is to inspire, educate and drive awareness of the highs and lows men face today in a busy, modern era, with their mental and physical health being at the core.
“MR PORTER Health In Mind continues to drive this vital conversation through its digital platforms and ongoing partnership with Movember and, with the support of our brands, contributors, networks and global audiences, we can propel change. #MRPORTERGoOut will support this by raising crucial funds through our curated capsule collection and direct donations to the Health In Mind Fund, alongside creating conversations to inspire men to lead healthier, happier and more fulfilling lives. Working together, we can really make a difference.”
Justin Coghlan, Co-Founder of Movember, added: “We are delighted to have MR PORTER back again supporting Movember through their Health In Mind initiative. Their fantastic Go Out campaign is encouraging men around the world to go out to spend quality time with their mates and ultimately, help men live happier, healthier and longer lives.”
MR PORTER’s The Journal will also feature four personal stories that explore the enduring and pivotal role male friendship plays and how it supports mental and physical health, by driving conversation and sharing experiences, such as tending allotments in London, hiking across Norway, urban rambling in Tokyo and fishing in New York.