The Row is an American luxury fashion label launched in 2006 by Ashley and Mary-Kate Olsen. Named after London’s Savile Row, the brand emulates a bespoke service for both men and women using high-quality fabrics.

The brand opened its first store in 2014 in Los Angeles and its second flagship store in New York two years later, in 2016. The brand is available in 164 stores in 37 countries around the world and is set to open a new London store in Summer 2019. The location of the new store was revealed in April 2019 as Carlos Place in Mayfair.