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The Row launches e-commerce with YOOX NET-A-PORTER

Lauretta Roberts
05 June 2019

The Row, the luxury fashion brand form Mary-Kate and Ashley Olsen, has launched its first online store in partnership with the YOOX NET-A-PORTER GROUP.

Featuring both menswear and womenswear, along with a curated gallery of furniture, décor, and jewellery, the new site is available in six different languages and ships globally with payments accepted in six currencies via a number of payment options.

“Our partnership with YOOX NET-A-PORTER GROUP will allow us to have a direct dialogue with our customers on a global scale,” stated David Schulte President of The Row.

“We have always had a consistent vision to only present our products in the most elevated environments possible and YOOX NET-A-PORTER’s technological and logistical expertise will help us achieve this with our site," he added.

YOOX NET-A-PORTER's Online Flagship Stores division will operate the site overseeing the process from purchase to delivery and customer care.

Francesca Tranquilli, President – Online Flagship Stores, YOOX NET-A-PORTER GROUP, explained: “I have followed The Row closely since its launch in 2006 and have always appreciated the talent of its Creative Directors, which comes across so clearly in their collections and boutiques.

"When we first spoke about building an online store for their beautiful pieces, I knew it would be a unique undertaking requiring seamless collaboration and deep experience in online luxury. The end result is a true reflection of the house, echoing the simplicity and elegance that has become synonymous with The Row. We are pleased to welcome them to our growing Online Flagship Stores platform,” she added.

The new site launches with The Row’s Pre-Fall 2019 collection, including the looks from the collection’s look-book. The Row’s menswear collection will shortly follow, available this July 2019.

The Row is set to make its European retail debut in London this summer with a store on Mayfair's Carlos Place, which is also home to's 5 Carlos Place townhouse and designers such as Jenny Packham and Roland Mouret.


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