Not Just A Label is a London-based global sales platform, virtual showroom and online community that aims at connecting independent designers to consumers. Set up in 2008, the platform helps designers to gain exposure in the fashion industry at no cost. Designers from more than 150 countries can connect with a global audience and showcase their designs from anywhere in the world. The company also encourages designers to produce fashion that is sustainable and supports local communities and artisanal craftsmanship.