Founded in 1904, Wrangler is an American manufacturer of jeans and workwear. Owned by VF Corporation, the brand is known for its Overalls made out of 100% Sanforized Fabric that reduces shrinkage after washing to less than 1%.

In 1947, the label introduced the Wrangler 11MWZ jeans, featuring several innovations aimed particularly at cowboys, such as Felled outseams and inseams, rear pockets and a zipper fly. In 1962, the company successfully launched in Europe.