Founded in 1947, Wrangler emerged as an iconic American denim brand. Initially focused on workwear, it evolved to cater to the Western lifestyle and rodeo culture.

Wrangler's durable and comfortable jeans gained popularity, becoming a symbol of rugged style. Its innovations, like the "Broken Twill" design, further set it apart. Expanding globally, Wrangler maintained its commitment to quality and authenticity, influencing generations of denim enthusiasts and solidifying its place in fashion history.

For more news about Wrangler, see our related stories below company information.