Kontoor Brands shakes up operating roles at Wrangler and Lee

Global lifestyle apparel company Kontoor Brands has appointed Chris Waldeck and Tom Waldron as the new Chief Operating Officers of its Lee and Wrangler brands, respectively.

In addition to his current role as EVP and Global Brand President of Lee, Waldeck will take on the role of Chief Operating Officer of the brand. Waldeck will continue with his current responsibilities and will now also oversee Kontoor’s international markets and direct-to-consumer channels.

Tom Waldron, currently EVP and Global Brand President of Wrangler, has taken on the additional role as Chief Operating Officer of the brand. Waldron will now have greater oversight of the operational side of the business, including product development, innovation and procurement enabling functions.

Scott Baxter, President, CEO and Chair of the Board of Kontoor Brands, said: "Now is precisely the right time to elevate and broaden Chris and Tom’s roles. I look forward to partnering with them in the years to come during this exciting phase of growth. We are fortunate to have such outstanding executives in Chris and Tom. They have taken Lee and Wrangler to new heights and inspired their teams to achieve greatness with passion and confidence. In their new Co-Chief Operating Officer roles, they will build upon this success as they drive our strategic vision to sustained growth.”