Wrangler announces Georgia May Jagger as the face of its Women’s Heritage Collection

US denim giant Wrangler has called on the services of top model Georgia May Jagger to front its new global "Turn Heads. Capture Hearts" campaign for its Women’s Heritage Collection, which launched for AW20.

The tagline apparently nods to “how the Wrangler woman confidently commands attention while living by her own rules,” and the campaign will appear in print, digital and in-store displays in North America, Europe, Asia and South America.

The range of fits all feature a figure-flattering high-rise top block that hugs from the waist to the hips. The five styles include the global best-selling straight leg "Wild West", a flared jean called "Wanderer", "Westward" - an exaggerated bootcut, a skinny fit called "Wriggler", and "Worldwide", which is an exaggerated wide leg. The jeans all come with a leather back patch and stitched pocket W’s.

Vivian Rivetti, VP of Global Design for Wrangler, said: “For decades, Wrangler has inspired women to be confident, bold, and express their personal style. Georgia May Jagger’s entrepreneurial spirit and swagger personifies how the women’s heritage collection is designed to make women feel.

“Georgia moves through the world with confidence, and we’re excited for her to lend her style and authentic spirit to help us bring the collection to life.”

Jagger added: “Wrangler is one of the original denim brands that’s been on the map for decades. Their authentic heritage and modern style work perfectly for me and is everything I look for in a pair of jeans. I’m really happy to be working with them.”

The collection is available on Wrangler.com and in select retail locations across the world.