Wrangler celebrates 75th anniversary with AW22 campaign

In Wrangler’s 75th anniversary year, the celebrations continue with the launch of its new autumn/winter 2022 advertising campaign.

The campaign is the latest instalment in Wrangler’s For The Ride of Life series, honouring stories of living life to the fullest, whoever you are, whatever stage you’re at and whatever life throws at you.

Throughout 2022, Wrangler has celebrated its 75-year history, showcasing its western heritage and the resilience of western culture.

Featuring a series of films and stills, the campaign is an atmospheric glimpse into lives lived with positivity, from road trips and skate parks, to celebrating love and finding self-expression through music.

Denim stars throughout the AW22 campaign, including Wrangler's wide leg Barrel fit for women and the new straight leg Frontier fit for men. New additions to the denim jacket range for women include fleece-lined ranch jackets and Eighties-inspired coats.

For women, striped knitwear and flared jeans in bold colours create a retro feel, while vintage Americana inspires graphic tees for men and women.

Lilac dungarees from Wrangler’s Casey Jones utility wear collection reference modern oversize silhouettes, and the brand’s western style is represented with pieces including the iconic men’s western shirt, check shirt and seasonal corduroy sherpa jacket.

The campaign launches in this month across Europe, print and social media.