VF Corporation, parent to major brands such as Timberland, Vans, Lee and Wrangler, will open a new office in the heart of London’s Soho next Spring to help fuel growth in the UK market.
The business has signed a lease on a new 15,000 sq ft office in the Axtell Soho building, which will house offices, showrooms and design spaces, with features of the recently remodelled building including external terraces and a landscaped roof garden.
Martino Scabbia Guerrini, VF EMEA Group President, said of the decision to open in London: “Axtell Soho is a beautifully crafted building in one of the world most vibrant and forward-thinking locations in central London.
“We would like to bring the most advanced and innovative expression of our brands to the heart of London to strengthen trade relationships, fuel our growth in the UK market.”
“The close interaction between this facility and our VF brand stores in Regent Street, Oxford Street and Carnaby Street will also create the opportunity to amplify and evolve the engagement with consumers.”
Simon Tann of Levy Real Estate added: “Axtell Soho’s combination of leading-edge design, a Soho location, stunning offices, terraces and a rooftop garden space were key to attracting an occupier of VF’s calibre.”