Joules was founded in 1989 when Tom Joule began selling clothing on a stall at a country show in Leicestershire. Since then, the brand has branched out across the UK and Ireland, selling menswear, womenswear, kidswear and accessories.

In 2016, Joules was successfully floated on the stock market, valued at £140m. Joules collapsed into administration in November 2022. The company was then bought by NEXT in December 2022, paying £34 million for the business, as well as £7 million for the head office building.

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