Founded in 2013 by Adam Frisby, In The Style is a fashion brand that taps into the growing celebrity and social media culture. The company claims to "redefine fast fashion" by empowering women to feel good about themselves and the way they look.
The company is famous for its collaborations with reality TV stars Lauren Pope, Charlotte Crosby, Binky Felstead, Billy Faiers, and Dani Dyer.
In January 2024, Frisby announced his resignation as CEO after 10 years at the helm of the now multi-million-pound womenswear brand. He will remain part of the business and continue to be involved in key decisions.
For the latest news about In The Style, see our related stories below company information.
In The Style’s fiscal year report exposes financial struggles prior to sale
Deborah James’s daughter launches anniversary clothing line for Bowelbabe Fund
In The Style Founder finalises move from former business following completion of sale for £1.2m
In The Style proposes sale of operating subsidiary for £1.2m and delisting from AIM
In The Style founder wins court case against a claim his business idea was not his own
In The Style founder Adam Frisby resumes CEO role as it launches strategic review
In The Style revenues increase while pre-tax profit is hit by supply chain issues
In The Style appoints former Nobody's Child CEO in key tech and digital role
Influencer backed e-commerce brand In The Style posts strong quarter of sales
