Fast-fashion etailer, In The Style will donate 100% of profits from its new collection in collaboration with Olivia Bowen to Age UK to help support the elderly amid the Coronavirus outbreak.
In response to the Covid-19 crisis, In The Style said it would be donating 10% of proceeds from all of its sales to the charity which focuses on supporting elderly people across the UK who at present find themselves vulnerable and facing uncertainty during the Coronavirus outbreak.
In addition, the online retailer is also offering 50% off for all NHS workers to show its appreciation to the British healthcare system.
In The Style said on its social media: “We know you are working so hard to help keep us all safe. So, as a token of our appreciation, we would like to offer you an exclusive discount code so you can treat yourselves lie the heroes you are.”