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Dame Deborah James and In The Style raises over £1m for Cancer Research UK

Jeremy Lim
20 June 2022

Dame Deborah James has raised £1 million for Cancer Research UK through sales of her clothing line with In The Style.

The amount has been raised through the sale of the Dame Deborah James ‘Rebellious Hope’ t-shirts and the sale of the full collection which launched at the end of May.

The collection, which was available for a limited time only, comprised 18 products spanning sizes 6-28. The ‘Rebellious Hope’ t-shirt originally launched in white and following its huge popularity with customers has now been launched in pink, black and navy colourways.

The fundraising effort adds to Dame Deborah's Just Giving fundraiser for the Bowelbabe Fund, which she announced after revealing that she was no longer able to receive active treatment following her five-year battle with bowel cancer.

The Bowelbabe Fund for Cancer Research UK will support causes and projects that Deborah is passionate about, such as funding clinical trials and research into personalised medicine that could result in new treatments for cancer patients, including projects in collaboration with partners such as The Institute of Cancer Research and The Royal Marsden, and supporting campaigns to raise awareness of cancer, such as Bowel Cancer UK’s Never Too Young campaign.

Last month, the Bowelbabe fund raised over £6.5 million from an initial target of £250,000. Despite her declining health, Deborah has been an inspiration to many following the launch of her In The Style collection, and will be releasing her second book, How to Live When You Could Be Dead on 18 August.

Dame Deborah James said: “I’m blown away and beyond thankful for all the support that the public has shown in buying the t-shirts but also the generosity of In The Style to make it all happen. £1 million is far beyond the expectations we ever talked about at the beginning! And it’s such a milestone that will make a massive impact.”

In The Style Founder & Chief Brand Officer Adam Frisby added: “I am absolutely delighted for Deborah that we have been able to support her with this project and raise over £1 million for The Bowelbabe Fund in less than a month of the collection and t-shirts going live. This is entirely down to the incredible support from Deborah’s followers and our amazing customers, we can’t thank them enough.

We are so proud to have worked with Deborah on this project to raise so much money for such a great cause. It will change so many lives, just as Deborah intended when she founded The Bowelbabe Fund.”

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