Footwear and sportswear giant JD Sports is to launch a new collaboration with Nike and TikTok, inviting users to virtually try on the new Nike Air VaporMax.
Farfetch has announced a new international photography project, aiming to re-invent the way people find fashion inspiration, titled 'The Art of Choice'.
Burberry has explored and celebrated the concepts of fluidity and individuality in its AW21 campaign, which it has unveiled today.
The British Fashion Council (BFC) has announced the provisional schedule for September's London Fashion Week, as well as a range of shopping experiences, shoppable showcases and designer led-content to support the show.
British broadcaster Channel 4 has teamed up with luxury fashion house Balmain, and its creative director Olivier Rousteing, on a new short-form drama series, Fracture.
Footwear and accessories brand Kurt Geiger has announced the launch of its Autumn/Winter 2021 campaign, created in collaboration with GUAP, a youth-led media platform showcasing emerging and underrepresented creatives.
Big name fashion and apparel brands, such as Levi Strauss and Nike, have invested heavily in onboarding staff with an expertise in data and AI in a bid to build their competitive advantage, a new study reveals.