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London Fashion Week announces range of unique experiences and schedule for September show

Tom Shearsmith
05 August 2021

The British Fashion Council (BFC) has announced the provisional schedule for September's London Fashion Week, as well as a range of shopping experiences, shoppable showcases and designer led-content to support the show.

Supported by buy now pay later service Clearpay, BFC will launch the collaborative initiative 'The Clearpay Collective', which brings together innovative and diverse talent shaping the future of fashion.

The designers unveiled as part of the Collective include two London-based womenswear labels, Halpern and KNWLS, with more designers expected to join in the near future.

The brands will work with Clearpay and the BFC to offer accessible and exciting fashion experiences during London Fashion Week, opening the door to inspirational style moments as they happen.

Following three digital seasons, London Fashion Week is excitedly returning to physical shows in September, with a physical-digital hybrid series of events, marking a long-awaited cultural reopening of London.

The unveiled schedule for London Fashion Week features over 100 designers taking part in the event.

Caroline Rush, Chief Executive of The British Fashion Council, said, “We are delighted to bring back a physical element to London Fashion Week this September. There is a fantastic sense of excitement as London comes back to life and London Fashion Week will be the moment to celebrate our extraordinary city and its creative talent. The Clearpay Collective is testament to this creativity and we look forward to working with Clearpay to support exciting British brands, and helping them reach new audiences.”

Further details will be announced in the run up to London Fashion Week, which takes place 17-21 September 2021.

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