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Description:

Owned by 34-year-old Ashley Ali and inspired by catwalk trends, celebrities and street style, MISSPAP is riding the wave of fast, celebrity-inspired fashion as pioneered by the likes of Boohoo and Missguided, which also hail from the Manchester/Lancashire area.

The business was born from Ali’s market stall called Paparazzi, which he established in 2003, and which expanded into a store. In 2013 Paparazzi was closed and in 2014 it was relaunched as an online only entity. Today the business has sales of £24m and a concession in Topshop Liverpool, as well as a separate beauty site called Glamify.

In March 2019 the business gave notice of the appointment of a liquidator and its brand and IP were acquired by larger rival Boohoo, where it operates alongside the PrettyLittleThing and Nasty Gal brands.

Company Information
Segments / Shopping Categories:
Womenswear Lingerie Beachwear Footwear Accessories Bags Jewellery Swimwear
Number of Countries Shipped To:
Over 180 countries
Key Countries Shipped To:
UK EU USA Canada Australia
CONTACT INFORMATION
Head Office Address:
Crown House Plantation Road, Burscough Industrial Estate, Ormskirk L40 8JT
KEY EXECUTIVES:
Chairman:
Mahmud Kamani
Chief Executive:
John Lyttle
Marketing Director:
Antony Eden
Social Media:
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