Womenswear brand MissPap is a fast fashion brand, offering a young demographic statement pieces with an affordable price-tag. Featuring in-house designed collections, the "sexy yet feminine pieces" are available in sizes 2-26.
The business was born from Ali’s market stall called Paparazzi in 2003, later expanding into a retail store. In 2013 Paparazzi was closed and in 2014 it was relaunched as an online only entity, Miss Pap. In March 2019, MissPap appointed liquidators. MissPap was later acquired by Boohoo Group, where it now operates alongside brands including PrettyLittleThing and Nasty Gal.
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