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MissPap signs £1m deal with Love Island winner

Lauretta Roberts
12 September 2019

Reality TV star Amber Gill has become a millionaire thanks to a new partnership with Boohoo-owned young fashion e-tailer MissPap, just weeks after winning Love Island.

Gill, who shared a £50,000 prize with fellow winner Greg O’Shea at the end of July, has joined forces with MissPap in a deal worth £1 million.

The 22-year-old beautician, from Newcastle, is the face of the brand’s relaunch, and she will unveil her first clothing collection in October, described as “all-inclusive” and in sizes 6-26.

Gill said: “Since leaving Love Island everyone has been waiting for me to announce my clothing collection, but I wanted to take my time in the design process to make sure everything is perfect for girls of all shapes and sizes, but also ensure it embodies my fashion sense – fun, sexy and easy.”

Her range will include clothes for the gym, for going out and everyday essentials, as well as lounge wear.

Gill, who has 2.9 million followers on Instagram and has made regular appearances on ITV daytime show Loose Women since her reality TV triumph, became popular among viewers while in the Love Island villa for her style choices.

Boohoo group acquired the assets of Miss Pap in March of this year, adding to it young fashion line-up of brands which also includes PrettyLittleThing and Nasty Gal. The group recently ventured into the premium end of the fashion market with the acquisition of the Karen Millen and Coast brands and online businesses.

The group was founded in Manchester in 2006 by Mahmud Kamani and Carol Kane and floated on AIM in 2014. It has seen shares surge recently, with its market value recently overtaking rival ASOS.

Boohoo group chief executive John Lyttle said of the MisPap acquisition: “This acquisition further strengthens our multi-brand platform, representing an exciting opportunity to accelerate our offering to our ever-growing range of customers globally."

He added: “Amber is a perfect fit for the MissPap brand and we are delighted to have her on board.”

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