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In Pictures: Peloton Studios London expands retail footprint

Chloe Burney
24 February 2023

Peloton Studios London has opened a new retail space in Covent Garden today, where customers can explore its latest apparel collections.

Located at 12 Floral Street, next door to its Covent Garden studio, the retail space will also offer visitors the chance to enjoy a bite to eat or a juice from the newly installed grab & go area.


It will also stock exclusive Peloton Studios London merch and, to celebrate the unveiling of its retail opening, it will be staging a gift-by-purchase embroidery pop-up with embroidery service Sarangua over the course of the opening weekend.


The new retail space will also act as a community hub and an event space for members to engage in real life, through educational panel discussions, and instructor meet & greets.

Peloton, the American exercise equipment and media company, first launched its own apparel label – featuring a collection of style-forward pieces that are wear-tested and inspired by Peloton’s instructors and community – in September 2021.


The company said it would be extending its footprint and providing its Members around the world with an even more premium studio experience and the introduction of the neighbouring retail space.

12 Floral Street will open from 10 am - 7 pm on Monday - Friday and 10 am - 5 pm on Saturday - Sunday.

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