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Peloton launches own label apparel line

Tom Shearsmith
09 September 2021

Peloton has launched its own label, Peloton Apparel, featuring a collection of style-forward pieces that are wear-tested and inspired by Peloton’s world class instructors and community. 

The upcoming launch of Peloton Apparel marks the brand’s first launch where the majority of the collection features items from Peloton’s private label line, which will be available across each of its global markets.

Peloton, which first started selling apparel in 2014 as a direct response to Member demand, has historically dropped seasonal and cultural collections in collaboration with a number of brand partners.

Peloton Apparel

Peloton Apparel includes several core styles and silhouettes which will be offered every season, but in rotating colourways and design elements.

The new range includes a mix of men’s, women’s and gender-neutral styles and accessories, ranging in price from £14-£110.

The line consists of four signature Peloton Apparel Fabrics which offer different functions and benefits from high-compressive performance fabric to buttery-soft, everyday pieces, such as:

  • Peloton Cadent Fabric: Performance stretch jersey in a Polyester Spandex blend with a micro-peached finish which is breathable, moisture-wicking and designed for comfort and ease of motion.

  • Peloton Lite Lines Fabric: Performance knit jersey with a unique blend of Polyester, Lyocell and Spandex offering moisture wicking and quick dry functionality with a lightweight and cool touch finish. 

  • Peloton Move Mission Fabric: Intended for high-performance activity, featuring high gauge Nylon Spandex.

  • Peloton Essential Fabric: Described as a 'second skin fabric' with added support, this high gauge Nylon Spandex Interlock is super stretchy and quick dry with light compression.

The collection is available now online and from select Peloton locations.

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