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Kate Spade and Peloton join line-up at Bullring

Lauretta Roberts
20 August 2020

Kate Spade has opened a new store at Bullring and will be joined at the Birmingham shopping destination by global fitness brand Peloton later this month.

The US premium lifestyle and accessories brand has opened a 1,500 sq ft store on the on the upper level of Bullring adjacent to Selfridges.

Its store fit reflects the brand's "sophisticated feminine" aesthetic with velvet seating and luxury fittings throughout.

Peloton’s new 1,700 sq ft showroom will be located on the upper level, close to Zara, and will be the brand's first showroom in the West Midlands. Bullring & Grand Central was identified as a key location for the brand outside of London and forms part of Peloton’s expansion plans in the UK.

Martyn Clark, International Director of Real Estate Development for Peloton, said: “Bullring & Grand Central stood out as a key location for our first showroom opening in the West Midlands, and we look forward to introducing more people to the Peloton brand."

Iain Mitchell, UK Commercial Director at Hammerson, added:  ”Today’s announcement really highlights the continued popularity of destinations like Bullring & Grand Central, to both brands and customers.

"While the retail sector is undoubtedly challenging at the moment, it’s clear that the strongest locations remain in demand, and that brands with a unique offer, like Kate Spade and Peloton, can still succeed.”

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