Dutch premium denim-led brand G-Star RAW has opened a new flagship store in Sheffield’s Meadowhall, joining a long list of brands to take stores in the shopping destination following its recent refurbishment.
Its new 2,500 sq ft flagship is based on Lower Park Lane next to Urban Outfitters and showcases G-Star Raw’s latest store design concept.
Richard Crowther, Asset Manager for British Land, co-owner of Meadowhall, said: “G-Star RAW is a great example of leading international brands choosing Meadowhall to spearhead their expansion plans. The new flagship looks fantastic, providing visitors with a new experience and confirming the centre’s reputation as one of the UK’s leading retail and leisure destinations.”
It is the 34th new brand to open at Meadowhall following the recent refurbishment at the centre, joining brands such as Flannels, Diesel and All Saints.