Nudie Jeans and Kompanero open in Seven Dials

London landlord Shaftesbury has this week added two new additions to its Seven Dials retail portfolio in Swedish denim brand Nudie Jeans and Indian leather goods brand Kompanero.

Nudie Jeans has opened at 57-59 Monmouth Street, while Kompanero, opening on Sunday 15 December, is at 53 Neal Street. The two new stores follow swiftly in the path of the opening of Danish outerwear brand Rains new store at 20 Earlham Street last week.

Nudie Jeans

Samantha Bain-Mollison, group retail strategy & leasing at Shaftesbury commented: “The line-up of new international brands we’ve welcomed to Seven Dials throughout 2019 has been so exciting, and reflects our strategy of curating unique, cult-status retailers at the destination.

“We’re ending the year on a high note with this trio of flagships, each of will further strengthen the Seven Dials community, and set it apart as a prime destination.”

Marking the brand’s UK debut, Kompanero, which takes its name from the Spanish word for ‘companion’, specialises in timeless bags made from ethically manufactured leather and natural, sustainable materials. Launching in time for the Christmas season, the opening is a milestone within the label’s European expansion strategy.

Cult Swedish brand Nudie Jeans, which pioneers sustainable denim through ethical production processes and an upcycling re-use program, has a free repair service at the new store.

Completing the trio, the new 700 sq ft Rains store is the Danish label’s third in London and will be the primary concept space to host events, customisation, exclusives and any limited-edition collections.