George at Asda set to launch Billie Faiers womenswear collection

George at Asda is launching a new womenswear collection designed by TV personality Billie Faiers, available online and in selected stores from 27 October 2023.

The Billie Faiers x George at Asda collection will offer affordable and timeless styles for the new season, drawing inspiration from the former ‘The Only Way is Essex’ star’s own style – "bringing glamour to everyday dressing", with figure-hugging fine knit dresses, chic co-ordinates, party suits and loungewear.

It builds on her exclusive childrenswear range with George at Asda that has successfully grown with the retailer over the past five years, from babywear up to 13 years-old.

Glenda Hansford, Buying Director from George at Asda, said: "We are incredibly excited to launch this new womenswear line with Billie. We have thoroughly enjoyed working with her on the successful childrenswear collaboration and the transition into womenswear is the perfect fit for our customer.

"Her sense of style and dedication to making fashion accessible and affordable to everyone perfectly aligns with our values. We look forward to seeing our partnership continue to flourish into a new category."

Billie Faiers said: "I’ve really enjoyed working with the team on childrenswear for the last five years and excited that we can build on its success to launch into womenswear and continue the journey with the George brand.

"I love the design process and have made sure the styles are flattering and comfortable to wear, alongside being affordable and accessible for everyone. They will be your go to pieces for the season and I have the full collection in my wardrobe."

Prices for the new collection will start at £14 for soft touch leggings and go up to £65 for a longline quilted coat.