SKIMS unveils Lana Del Rey for Valentine’s 2024 campaign

Kim Kardashian and Jens Grede’s brand SKIMS has called on Grammy nominated singer-songwriter Lana Del Rey to front its latest Valentine’s campaign.

At the same time, the brand has announced the return of its curated ‘Valentine’s Shop’ – available from 23 January on the SKIMS website, as well as at Selfridges and Net-A-Porter.

After selling out quickly last year, this year sees an expanded offer of over 29 limited-edition collections of intimates, sleep sets and loungewear.

Lana Del Rey is styled in key pieces from the collection, including the bestselling ‘Fits Everybody’ bodysuit, heart-print ‘Sleep’ set and all-new ‘Woven Shine’ dress.

Shot by British photographer Nadia Lee Cohen, whose aesthetic is inspired by cinema and pop-culture, the campaign "brings the collection to life capturing Del Rey’s iconic Americana glamour".

Del Rey is known for her cinematic videos, evocative music, retro style and Hollywood glamour, so was a natural choice to follow in the footsteps of previous SKIMS Valentine’s campaign faces, including Italian actresses Beatrice Grannò and Simona Tabasco.

Del Rey said: "I’ve been a big fan of SKIMS since the beginning, so being featured in its Valentine’s campaign is so exciting. Its collection is pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do."