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George at Asda's collaborates with Mattel's Barbie to support The Prince’s Trust

Chloe Burney
14 February 2024

The Prince’s Trust have partnered with George at Asda and Mattel, this International Women’s Day,  to give 11 young people the opportunity to design limited-edition Barbie merchandise that will launch in Asda.

The partnership marks the fifth year of The Prince’s Trust #ChangeAGirlsLife campaign, which raises vital funds to support young women to build better futures for themselves through employment, education or by starting their own businesses.

George and Mattel supported the young people in designing and creating a limited edition 21-piece fashion collection, that will go live on 26 February. With this initiative, the companies are donating £200,000 to help The Prince’s Trust support up to 2,000 young women and enable them to further support the #ChangeAGirlsLife campaign.

The partnership was first brought to life back in Autumn 2023 when the participants gathered to partake in a three-day ‘Get Started in Product Design’ programme. Here, they began the design development of the range made up of T-shirts, tote bags, sweatshirts and matching sets.

Liz Evans, Chief Commercial Officer at George at Asda, said: "We’re delighted to be working with The Prince’s Trust on such an important campaign. Now in its fifth year, #ChangeAGirlsLife has impacted so many young people's lives and this year we’re thrilled to join forces with Mattel to bring a unique partnership to life.

"It gives a platform and opportunity for these young individuals, alongside a unique offering for our customers that raises awareness of the amazing work The Prince’s Trust do in supporting thousands of young women across the UK to build a better future for themselves."

Tilly, a Prince’s Trust Young Person on the programme, added: said, "I was in a tough place before I came across the programme and I was stuck with what I should do but being surrounded my other creatives and professionals helped me believe in myself again. I have since found myself a job within the creative industry which has really helped with my confidence and currently working on projects for myself to build a portfolio from everything I learnt on the programme."

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