United Colors of Benetton names new Creative Director

United Colors of Benetton has appointed Andrea Incontri as Creative Director of its womenswear, menswear and kidswear collections.

The designer has his own label and was previously Creative Director of Tod’s menswear from 2014 to 2019.

In August 2022, a new advertising campaign under Incontri’s artistic direction will be launched on all channels to present United Colors of Benetton’s AW22/23 range. The brand's S23 collection, the first to be designed by Incontri, will also be presented at Milan Fashion Week in September.

Massimo Renon, CEO of Benetton Group, said: “We take great pride in the fact that Andrea Incontri is joining the large Benetton ‘family’ because in him we have recognised the will, enthusiasm and research that will enable exceeding the goals that characterised the birth and history of our brand.

"Incontri’s arrival will bring new energy to a success story, one of a company and brand that wish to make a generational change and guide Italian industry in these years in which a redefinition of the social role of fashion and clothing appears urgent."

Andrea Incontri, newly appointed CD of United Colors of Benetton, said: “I am very honoured to join Benetton. It is a company, a brand, a creative and product philosophy whose story has great meaning both to my personal and professional training and to the history of Italy as a whole, and not just in the fields of industry and fashion.

"I take great pride in accepting this appointment because it allows me to participate in a project of values that involves not only clothing, but a wide range of cultural issues concerning the variable aspects of modern humanism.”