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AW20 Trends: Colour Stories

Sandra Halliday
11 March 2020

Blue was a dominant story in New York and this continued into London, securing its place as a key colour direction for AW20. Once again, Pantone’s colour of the year True Blue was big news and worked well as an allover. But with such an intense blue perhaps being too much for some women to wear, there were plenty of paler options, although London avoided the full pastel obsession seen at some New York labels. Use the different blues in an overall tonal colour story for ultimate wearability.

AW20 Trends

Burberry, Burberry, JW Anderson, JW Anderson, Edeline, Rejina Pyo, Rejina Pyo

Power naturals were key for London labels as earthy browns, sand, terracotta, tan and olive or khaki greens gave a distinctly autumnal feel to the collections. They worked as allovers but also as tonal contrasts. That meant chocolate brown with beige, different tan tones, or sandy beige with creamy hues (contrast collars were a popular option).


Awake Mode, Christopher Kane, Burberry, Burberry, JW Anderson, JW Anderson, Roland Mouret, Roland Mouret, Shrimps

London saw something of a white-out as soft, allover winter whites made a big impact across day, evening and outerwear. Crisp white cottons were an important presence on many runways but creamier woollens, the soft sheen of fluid silks and the drama of heavier satins or faux fur underscored the importance of the white story.

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