London Fashion Week AW24 Highlights: Roksanda debuts footwear collaboration with FitFlop

Roksanda Ilinčić’s eponymous womenswear brand has partnered with footwear brand FitFlop for AW24.

Designed and engineered by women, for women, the new collection fuses Roksanda's vibrant, bold and feminine handwriting with FitFlop’s unrivalled performance.

"It's always a pleasure to collaborate with a female-led brand, FitFlop has resonated with me for its shared vision to address and put the needs of women first," said Ilinčić.

"I enjoyed bringing a new perspective to the footwear brand's functionality and performance – creating collections that perfectly unite our mutual respect and love for women."

The move strengthens FitFlop's desire to become the world’s most intelligent footwear brand, and this collaboration with Roksanda adds an unexpected twist, bringing beauty and biomechanics to the runway.

"In Roksanda, we’ve found a kindred spirit. A brand that celebrates timeless style with a serving of great energy on the side," said Marcia Kilgore, Founder of FitFlop.

The footwear complements Roksanda's latest designs, which were unveiled at its London Fashion Week show earlier today.

Set against the backdrop of the illustrious Tate Britain, the AW24 collection celebrates the beauty found within the human soul and its dialogue with nature. After visiting the place where one of her architectural heroes spent the last eighteen summers of his life, Roksanda embarks on a journey where the connection between family and history, human and nature, past and present co-exist.

In line with the fashion brand's aesthetic, stand-out colour blocking, sculptural shapes, modern, distinctive cuts, and an innovative use of fabrics make up the line for AW24.