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Triumph Motorcycles set to launch new lifestyle range

Tom Bottomley
24 June 2019

Legendary British motorcycle company Triumph Motorcycles has announced it will be launching a new lifestyle apparel range at the Selvedge Run trade show in Berlin, from 2-4 July, 2019.

The collection features motorcycle-influenced detailing and styling across jackets, denim, shirts, t-shirts, hoodies and caps, and it will be sold exclusively through independent channels across the UK, Europe and the US. It will also coincide with the upcoming launch of the brand’s UK ecommerce website in early 2020.

Kevin Charles, clothing director at Triumph Motorcycles, commented: "The demand for Triumph branded apparel has grown, so we have therefore made the decision to shift it into independent retail channels to make it more accessible to consumers, whether motorcycle riders or not. It’s an exciting time for the brand.”

Triumph Motorcycles dealerships will continue to sell core merchandise and rider-specific protective wear aligned with the motorcycles.

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