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Bravissimo opens flagship store in St David's, Cardiff

Lauretta Roberts
28 June 2017

Lingerie retailer Bravissimo has opened a new regional flagship store in the St David's shopping destination in Cardiff.

Set over two storeys and covering 3,978 sq ft, the new store was designed in partnership with Four by Two and is located on the upper level of the Grand Arcade, near John Lewis. It stocks the brand's full range of lingerie, swimwear and clothing alongside an assortment of lingerie and swimwear from other leading brands.

Bravissimo CEO Sarah Tremellen said the brand had built up a loyal following in the area over the past 10 years through its Queens Arcade store. "[...] St David’s is the perfect place to open our new store. We aim to provide a really welcoming space for our customers to come and feel uplifted and good about themselves. We can't wait to welcome them to our new shop in such a fantastic location," she said.

The St David's centre is run by the St David’s Partnership, a joint venture between Land Securities and intu. Colin Flinn, regional director at intu, said: “Bravissimo is a fantastic addition to the strong and diverse retail line-up at St David’s. This new opening firmly cements the centre’s position as one of the leading regional retail and leisure destinations in the UK.”

Other fashion brands at the centre range from leading high street names such as River Island, Primark, H&M and New Look along with premium brands such as Vivienne Westwood, Hugo Boss and Radley.

Images: Huw John

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