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PrettyLittleThing appoints new executives following CEO Umar Kamani’s departure

Sophie Smith
10 July 2023

Fast fashion brand PrettyLittleThing has strengthened its executive team with two new appointments, following the departure of Founder and CEO Umar Kamani earlier this year.

Tom Binns has been promoted to Chief Operating Officer, overseeing product, finance, e-commerce, and PLT tech.

Nicki Capstick has been promoted to Chief Marketing Officer, supporting the PLT brand, creative, studio and marketing.

"Both Binns and Capstick will continue to drive the business forward in their new roles," PrettyLittleThing said in a statement this afternoon.

The news follows PrettyLittleThing Founder Umar Kamani's decision to step down from his role as CEO after 12 years.

Kamani, who started the business with his brother in 2012, announced his decision in April. He also shared his plans to pursue “new challenges” with the potential to “build new brands”.

At the time, Kamani said: "After 12 years as CEO and Founder of PrettyLittleThing I have made the difficult decision to step down from my position as CEO.

"12 amazing years that changed my life and I will be forever grateful for all those memories. I’m at the stage in my life where I need to set myself new challenges and goals and build new brands that hopefully you all love and support as much as you did with this one."

Last month, influencer Molly-Mae Hague stepped down from her role as Creative Director of PrettyLittleThing. Speaking in a YouTube video, Hague shared her decision to step down from her position to spend time with her daughter Bambi, who was born in January.

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