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Molly-Mae Hague departs PrettyLittleThing

Sophie Smith
23 June 2023

Influencer Molly-Mae Hague has stepped down from her role as Creative Director of PrettyLittleThing.

Speaking in a YouTube video, Hague shared her decision to step down from her position to spend time with her daughter Bambi, who was born in January.

However, the influencer said she would return to working as a brand ambassador for the fast fashion retailer.

Hague said: “Over the last few weeks, I have realised that I’m only going to get this time once with my first-born child and I feel like I’ve had to rearrange my life a little bit and lose some commitments that I did have.

“Myself and PLT have decided collectively that as much as the Creative Director role was incredible and I have literally loved being the Creative Director of PLT more than anything it was such an amazing chapter for me it has naturally come to an end.”

Hague was first appointed as the UK and EU Creative Director of PrettyLittleThing in 2021.

Having previously worked with the brand as its UK Brand Ambassador, she joined the brand to take an "active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK and EU".

The news follows the exit of PrettyLittleThing Founder Umar Kamani from his role as CEO after 12 years.

Kamani, who started the business with his brother in 2012, announced his decision to step down in April to pursue “new challenges” with the potential to “build new brands”.

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